Ad Policy

1.What this policy covers

This policy applies to every Sponsored ad on Deftro: its image or video, its headline and text, the landing page it links to, and any artifact it promotes. It is part of the Sponsor Terms.

2.How ads are reviewed

A Deftro moderator reviews every ad before it shows, against this policy. The moderator sees the ad exactly as the public will, in the placement it will appear in, with the full landing page address. They approve it or reject it with a reason. A replaced ad is reviewed again.

Approval means a person checked the ad against this policy. It is not an endorsement, and it is not a promise that the ad, its landing page or a promoted artifact is correct or free of risk.

3.Not allowed

• Malware — software that harms a device, or anything that downloads or installs software without a clear choice by the person.
• Credential harvesting — pages or ads that ask for passwords, API keys, tokens, recovery phrases or payment details under a pretext.
• Impersonation — pretending to be another person, company or product, or to be Deftro.
• Adult content — sexual or sexually suggestive material.
• Gambling — betting, casinos, lotteries and similar games of chance for money.
• Weapons — weapons, ammunition, explosives, and instructions for making them.
• Misleading claims — false or unprovable claims, fake reviews or counts, false urgency, or saying that Deftro endorses or vouches for the product.
• Unlabelled affiliate links — a link that earns you a commission is allowed only if the ad says so plainly, for example “Affiliate link”.
• Deceptive design — fake buttons, fake system messages, fake close icons or fake download prompts.
• Hidden instructions — text aimed at AI agents or crawlers that a person reading the ad cannot see.
• Illegal or hateful content — anything illegal where it is shown, and content that attacks people for who they are.

4.Landing pages

• The address must start with https.
• It must use a domain name. An IP address, localhost, or a user name or password in the address is refused.
• It must match what the ad says, and it must load.
• It must not start a download by itself or send visitors on to a different site.
• It must stay what was reviewed. A page that changes into something else can be taken down.

5.Formats

• Images and banners — PNG, JPEG or WebP, at the size the placement asks for. SVG and HTML are refused.
• Video — MP4 or WebM, at most 8 MB (4 MB on the rail) and 20 seconds, with a poster image. Video plays muted and stays still for people who ask their device for reduced motion.
• Text — a headline and, if you want one, a short line of plain text. Markup and scripts are shown as text, never run.
• No rapid flashing — nothing that flashes more than three times a second.

We remove hidden data (such as location) from images when they are uploaded.

6.Labelling

Every Sponsored placement shows the word “Sponsored”. Your ad must not hide that label or try to look like part of Deftro: no imitation rankings, review badges, install counts or menus.

7.Promoted artifacts

An ad can promote an artifact on Deftro only if the artifact is public and already approved in review. The ad does not change that artifact's place in any ranking.

8.Enforcement

We can reject an ad, take a live ad down, or suspend a sponsor account that breaks this policy, especially for repeated or serious breaches. Refunds follow the Sponsor Terms: an ad rejected or taken down for a breach is not refunded.

9.Report an ad

If you see an ad that breaks this policy, email sales@baton-vault.vercel.app with the page it was on. A moderator will look at it.